WEBSITE & BRAND LAUNCH | A look into how we helped Too Good Eats create a brand that took their business outside of the box!
I love learning about the journies of other entrepreneurs especially if they are women! To hear their story, how they faced obstacles, and how they break barriers makes me want to go karate chop my way through life.... of course in a good pair of heels! I love that each of these books provides a different lesson or perspective on life, self-discovery, and entrepreneurship! Some of these I have read and others I have just ordered! I included a few books about the power of women supporting each other in our pursuit of our goals. There is nothing more powerful than helping one another succeed!
The foundation of great branding is choosing intentional elements that match who you are as a business. You want your brand values to be the guiding beacon that your business looks too. You don’t want to follow the trends in your market of your industry. The goal of great brand values is to remain authentic across all touchpoints. Intentional branding is standing out and standing strong in your values. Your values should inspire you & your business!
A strong brand identity is built over time! When establishing our businesses we also establish our identity. Our Brand identity is what differentiates from the competition Just as we tweak components of how we operate, over time we will tweak elements of our brand identity. Today we will discuss how you can build a strong brand identity!