A strong brand identity is built over time! When establishing our businesses we also establish our identity. Our Brand identity is what differentiates from the competition Just as we tweak components of how we operate, over time we will tweak elements of our brand identity. Today we will discuss how you can build a strong brand identity!
Your brand identity is more than the visual creative elements. Brand identity is how that business wants to be perceived by consumers. The components of the brand (name, logo, tone, tagline, typeface) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers. - Investopedia
Perform a Brand Audit
Before you start creating your identity, you should start off with an audit of your brand. The audit will determine where your business stands in the industry in comparison to the competition. You can determine the strengths of your brand and the touch points that need to be focused on.
Establish Value Proposition + Messaging Statement
What does your business stand for? A strong identity is rooted in equally strong values. Building your philosophies will be an important way of how you will position your brand to your ideal consumer.
Develop The Creative Elements of Your Brand
Your creative elements are a visual representation of your brand looks and feels. Each element will determine how you are communicated over various marketing channels. The visual brand identity you create will be the first impression of your ideal customer will have your brand!
FONT + PAIRINGS
See How It All Fits Together
Put everything you have learned to the test. See if your brand identity is up to STAND OUT OF THE BOX. The best part is that you can tweak the parts that need to be stronger without disrupting your entire identity!