Resources to Manage Your Social Media Presence
Chocolate, vanilla or strawberry? No matter what flavor of ice cream you choose, a sundae isn’t a sundae without a cherry on top. The same rule of thumb applies to the world of business. Every business needs a cherry on top (not literally, of course.) A business isn’t successful unless all aspects of it are running efficiently. Sure, economics and finance will always play a large role in the success of a business but maintaining an active social media presence is making its debut at the forefront of success as well. For many years, social media has proven its game-changing significance in the business world. Whether you’re a blooming entrepreneur, the owner of a small business, or the queen bee of a big corporation, social media presence should be high up on your radar.
Managing your social media may seem both intimidating and time-consuming. While we won’t deny that the pressure for maintaining an aesthetically pleasing feed is on the rise, social media can be quite simple and pain-free when you utilize the right tools. Many people have their own myths about social media, but our resources will shed some light on the subject and disprove them. Everyone wants to be the crème de la crème of their expertise, so let us share ours with you so that you can share yours with the world.
MYTH #1: SOCIAL MEDIA IS TOO TIME CONSUMING
Contrary to popular belief, social media is not as time-consuming as people make it out to be. There is an abundance of great resources out there to help manage your feed. Like most scenarios in life, you get out of social media the same effort that you put in. While its no secret that twenty-four hours is too short of a day for most entrepreneurs, websites such as Later and Planoly were designed with you in mind. Later and Planoly are two sites with the relatively same purpose: a one-stop-shop for managing all things social media.
If simple, easy, and stress-free is your style, then look no further. Whether you’re working from the office, home, or on the go, these tools can be utilized on your PC or downloaded in the app store onto your phone. Resources like Planoly and Later allow you to plan and schedule your social media content months in advance. Auto-posting and drafting allows you to manage your accounts whenever it’s convenient for you. In addition, these apps allow you to track and analyze content performance, making it that much easier to connect with your consumers. Nobody has the time to thoroughly manage their social media on a daily basis. That’s flat out unrealistic. With Later and Planoly, you can set aside a time to manage your accounts while also maintaining your sanity. One thing we understand at Auden & Company is time management, and we can guarantee utilizing these resources will work in your favor!
MYTH #2: I’M NOT CREATIVE ENOUGH FOR SOCIAL MEDIA
If you’ve ever caught yourself saying this phrase…stop lying to yourself. Maybe you aren’t the next Picasso, but luckily no one is expecting you to be. Whether or not you lack the characteristics of a right-brained individual, there is a whole world of technology out there that puts the “I” in creative. If you’re ever feeling stuck or can’t get the creative juices flowing, Canva is the app for you. Canva is a magical world of presets galore for all your social media and branding needs. The app has premade designs for every social media platform imaginable. Whether you’re looking to post an ad on Facebook or need a little boost to your Instagram story, they’ve got you covered. Canva takes care of the hard part and only relies on you to fill in the blank of what you know best: your business.
In addition to its social media presets, Canva offers its users templates for creating flyers, business cards, invitations, logos, resumes, and so much more! It’s focus is more than social media and can be utilized as an all-around marketing tool. It’s a great way to get information out to consumers, especially in a time crunch. With Canva, creativity is right at your fingertips and all you must do is add the finishing touch to make it your own. It’s as simple as one, two, three! Pick a template, add your information, and send the content off for the world to see. Who knew creativity could be so easy!
MYTH #3: I DON’T HAVE AN EYE FOR AESTHETICS
While trial and error may be one way to learn from your mistakes, it’s always nice to get things done correctly the first time, right? This mindset should extend throughout your social media presence as well. Social media content can be some of the most rewarding publicity for your business if done correctly. Why play a guessing game when it comes to how your business will be perceived online? Apps such as UNUM are a great way to see your content before its posted. With this app, you can plan and see a preview of your feed before it goes live. If you aren’t pleased with the way it looks, change it up!
UNUM gives you the power to decide, create, and rearrange all at the same time. It is the perfect opportunity to play around with your aesthetic if you are unsure of what best suits your business. This app is perfect for individuals who have a hard time with imagination and prefer a concrete example. It is a powerful tool to capitalize on visual storytelling. At Auden & Company, we believe storytelling is a huge factor regarding any type of business. Our story is our bread and butter and the reason as to why we do what we do every day. The same should go for you and your business. You no longer have to imagine what your feed will look like, or the story that you are portraying to your consumers. Instead, mix and match content at your leisure and establish an aesthetic that is pleasing to you.
Whoever said that social media was complex must not have been utilizing their resources. While we’ve only exposed you to the tip of the iceberg, these resources will set you up for a successful social media presence. No matter what your expertise may be, always remember the cherry on top. It’s the one thing you can’t do without.
